Attachment 1 - NHES 2019 Usability Testing Communication Materials

English-speaking participants will be recruited with all of the materials provided in this document. Spanish-speaking participants will be recruited through contacts at community resource centers using the intercept method and using a Spanish-language flier sent to the centers (the translation of the recruiting flier for Spanish-speaking participants will be provided to OMB for approval in this document by early September 2018).

Email text for personal and professional contacts

PFI-eligible

Dear [contact]:

The U.S. Census Bureau is assisting with a study by the National Center for Education Statistics (NCES) of the U.S. Department of Education. In an effort to improve a web survey, we are specifically looking for parents of children either enrolled in grades K-12 or homeschooled in those equivalent grades to participate in a one-time voluntary web survey and provide feedback after taking it.

If you are eligible and participate in the study, you will receive $60 as a thank you for your participation.

What will I be doing in a usability study?

You will be asked to complete the web survey and do several short tasks using the web. You will also be asked questions about your experience and perceptions of the web survey.

How long is a session? 90 minutes

When and where?

The study will be held [DAYS, DATES]. You will be asked to participate [in person at our office in Suitland, MD.] OR [at a local library or community center.]

Interested in participating?

Please reply to this email with your contact information or call me at [ADD PHONE]. I’ll ask you some questions to help us determine if you are eligible for the study.

If someone you know is interested in participating, please contact [contact info].

Thank you for your time and help with this important study.

Sincerely,

[Recruitment Contact Info]

ECPP-eligible

Dear [contact]:

The U.S. Census Bureau is assisting with a study by the National Center for Education Statistics (NCES) of the U.S. Department of Education. In an effort to improve a web survey, we are specifically looking for parents of children who are not yet enrolled in K-12 school (ages birth - 5) to participate in a one-time voluntary web survey and provide feedback after taking it.

If you are eligible and participate in the study, you will receive $60 as a thank you for your participation.

What will I be doing in a usability study?

You will be asked to complete the web survey and do several short tasks using the web. You will also be asked questions about your experience and perceptions of the web survey.

How long is a session? 90 minutes

When and where?

The study will be held [DAYS, DATES]. You will be asked to participate [in person at our office in Suitland, MD.] OR [at a local library or community center.]

Interested in participating?

Please reply to this email with your contact information or call me at [ADD PHONE]. I’ll ask you some questions to help us determine if you are eligible for the study.

If someone you know is interested in participating, please contact [contact info].

Thank you for your time and help with this important study.

Sincerely,

[Recruitment Contact Info]

Text for advertisements on social media and/or craigslist

Education Research Study –Participants Needed

The U.S. Census Bureau is looking for participants to help evaluate a new web survey by the National Center for Education Statistics (NCES), part of the U.S. Department of Education. This survey is part of the National Household Education Survey, a study that helps educators, researchers, and policy makers better understand children’s care and schooling.

We are looking for the following groups of participants:

Parents of children age 5 and younger who are in child care
Parents of students in grades K-12 – public or private
Parents of children homeschooled in grades equivalent to K-12
Parents of children homeschooled and taking other enrolled classes – for example, at a community college or online courses, etc.

You will be asked to complete the web survey and do several short tasks on the web. You will also be asked questions about your experience and perceptions of the web survey. The session will last approximately 90 minutes. Sessions will be conducted between [DATES] and will be held in locations near public parking and public transportation.

Eligibility to Participate:

If interested, contact us at (301) 763-4979 and mention Education or by email at csm.participate@census.gov and enter “Education” in the subject line of the email. We will then contact you to complete a brief telephone screening in order to determine if you are eligible. The telephone screening will take approximately 10 minutes to complete. If eligible, the U.S. Census Bureau will schedule an interview at your convenience. If you are eligible and participate in the study, you will receive $60 as a thank you for your participation.

Recruiting Flyer

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You can participate if you are a:

 Parent of a child not yet in kindergarten (age 5 or younger) who is in child care

 Parent of a student in grades K to 12

 Parent of a child who is homeschooled in grades equivalent to K to 12

Call Kevin at: 301-763-4979 and mention “Education”

The U.S. Census Bureau is looking for

Participants for an Education Research Study

$60 for a 90-minute session

Aug 2016 - Sept 2016