Model Name | MCX Store Purchaser V2 | ![]() |
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Model ID | 4gohAoVkt09VMB8g8xUhMQ4C | Underlined & Italicized: Re-order | ||||||||
Partitioned | No | Pink: Addition | ||||||||
Date | Blue: Reword | |||||||||
QID | AP Question Tag | Skip From | Question Text | Answer Choices | Skip To | AP Answer Tag | Required Y/N |
Type | Special Instructions | CQ Label |
NEW | What is your overall satisfaction with shopping at this MCX store? | 1=Very dissatisfied | N | Radio button, scale, no don't know | Satisfaction - Overall 5pt | |||||
2= Dissatisfied | ||||||||||
3=Neutral | ||||||||||
4= Satisfied | ||||||||||
5= Very satisfied | ||||||||||
NEW | How well did shopping at this MCX store meet your expectations? | 1=Falls short | N | Radio button, scale, no don't know | Satisfaction - Expectations 5pt | |||||
2 = Below expectations | ||||||||||
3 = Meets expectations | ||||||||||
4 = Above expectations | ||||||||||
5= Exceeds | ||||||||||
NEW | How did the shopping experience at this MCX store compare with an ideal shopping experience? | 1=Not very close | N | Radio button, scale, no don't know | Satisfaction - Ideal 5pt | |||||
2 = Somewhat close | ||||||||||
3=Neutral | ||||||||||
4=Close | ||||||||||
5= Very close | ||||||||||
NEW | How likely are you to recommend MCX to someone else? | 1=Very unlikely | N | Radio button, scale, no don't know | Recommend NPS 5pt | |||||
2 = Unlikely | ||||||||||
3 = Neutral | ||||||||||
4 = Likely | ||||||||||
5= Very likely | ||||||||||
NEW | Thinking of the shopping environment of the MCX store you recently visited, please indicate your agreement with the following: There was enough space in the store for me to shop comfortably. |
1=Stronly Disagree | N | Radio button, scale, no don't know | Store Atmosphere - Space 5pt | |||||
2 = Disagree | ||||||||||
3 = Neutral | ||||||||||
4 = Agree | ||||||||||
5= Strongly Agree | ||||||||||
NEW | I was easily able to find the products that I was shopping for. | 1=Stronly Disagree | N | Radio button, scale, no don't know | Store Atmosphere - Finding 5pt | |||||
2 = Disagree | ||||||||||
3 = Neutral | ||||||||||
4 = Agree | ||||||||||
5= Strongly Agree | ||||||||||
NEW | The layout of the store was convenient for shopping. | 1=Stronly Disagree | N | Radio button, scale, no don't know | Store Atmosphere - Layout 5pt | |||||
2 = Disagree | ||||||||||
3 = Neutral | ||||||||||
4 = Agree | ||||||||||
5= Strongly Agree | ||||||||||
NEW | Please rate the store associates who assisted you on the following: Availability of store associates when I needed them |
1=Poor | N | Radio button, scale, no don't know | Service - Availability 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Responsiveness to my needs in the store | 1=Poor | N | Radio button, scale, no don't know | Service - Responsiveness 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Ability to answer my questions | 1=Poor | N | Radio button, scale, no don't know | Service - Knowledge 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Please rate the products that you shopped for at this MCX store on the following: Appeal to my taste and preference |
1=Poor | N | Radio button, scale, no don't know | Merchandise - Appeal 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Quality of the products | 1=Poor | N | Radio button, scale, no don't know | Merchandise - Quality 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Variety that I expect | 1=Poor | N | Radio button, scale, no don't know | Merchandise - Variety 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Consider the prices of products that you shopped for at this MCX store. Please rate the following aspects of those prices: The prices of the products, given the quality expected from MCX |
1=Poor | N | Radio button, scale, no don't know | Price - Value 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Competitiveness of the prices | 1=Poor | N | Radio button, scale, no don't know | Price - Competitiveness 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Clarity of price information (including what is shown on tags, displays, sales, promotions, and special offer flyers) | 1=Poor | N | Radio button, scale, no don't know | Price - Clarity 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Consider your checkout experience at this MCX store. Please rate the following: Availability of open registers |
1=Poor | N | Radio button, scale, no don't know | Checkout - Availability 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Speed of checkout | 1=Poor | N | Radio button, scale, no don't know | Checkout - Speed 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | Accuracy of the transaction (including pricing, promotions, coupons, loyalty cards, special offers) | 1=Poor | N | Radio button, scale, no don't know | Checkout - Accuracy 5pt | |||||
2 = Fair | ||||||||||
3 = Good | ||||||||||
4 = Very Good | ||||||||||
5= Excellent | ||||||||||
NEW | How likely are you to make another purchase from an MCX store in the future? | 1=Very Unlikely | N | Radio button, scale, no don't know | Purchase In Store | |||||
2 = Unlikely | ||||||||||
3 = Neutral | ||||||||||
4 = Likely | ||||||||||
5 = Very Likely | ||||||||||
NEW | How likely are you to shop at the MCX store again the next time you are shopping for similar merchandise? | 1=Very Unlikely | N | Radio button, scale, no don't know | Return | |||||
2 = Unlikely | ||||||||||
3 = Neutral | ||||||||||
4 = Likely | ||||||||||
5 = Very Likely | ||||||||||
MEN0357948 | fs_visit_reason | What was your primary reason for your most recent MCX store visit? | Shopping sales that were advertised | N | Radio button, one-up vertical | Skip Logic Group* | MCX_Primary Reason | |||
Shopping for a gift | ||||||||||
Shopping for a holiday or special event | ||||||||||
Picking up needed supplies | ||||||||||
Getting something to eat | ||||||||||
Just browsing | browse_product_selection | Randomize | ||||||||
Other, please specify | F | other_please_specify | Anchor Answer Choice | |||||||
MEN0357949 | us_marine_corps_mcx_mcx_store_purchaser_primary_reason_other | F | Please specify your other primary reason for your most recent MCX store visit. Do not include Personally Identifiable Information. | N | Text area, no char limit | Skip Logic Group* | MCX_Primary Reason Other | |||
MEN0357952 | fs_products_sought | What type of product, if any, did you purchase during your store visit? (Select all that apply) | Automotive | N | Checkbox, one-up vertical | Skip Logic Group* | MCX_Products Purchased | |||
Clothing for Children, Infants, Toddlers, Boys and Girls | ||||||||||
Clothing for Men and Young Men | ||||||||||
Clothing for Women and Juniors | ||||||||||
Cosmetics and Fragrances | ||||||||||
Electronics | ||||||||||
Firearms | ||||||||||
Food and Drinks | ||||||||||
Health and Hygiene | ||||||||||
Home Goods (kitchen, small appliances, sheets and towels) | ||||||||||
Jewelry and Accessories | ||||||||||
Pets | ||||||||||
Shoes for Men, Women, and Children | ||||||||||
Sporting Goods | ||||||||||
Sports Nutrition | ||||||||||
Tactical Equipment | ||||||||||
Uniforms or Uniform Items | ||||||||||
Beer, alcohol, spirits | ||||||||||
Cleaning & organizing | ||||||||||
Luggage | ||||||||||
Toys | ||||||||||
Lawn & Garden | ||||||||||
Office Supplies | ||||||||||
Marine Logo | ||||||||||
Gift Cards | ||||||||||
Cigarettes, nicotine products | ||||||||||
Sunglasses | ||||||||||
None of these | Mutually Exclusive | |||||||||
MEN0357954 | Approximately, how frequently do you shop at the MCX? | Daily | N | Radio button, one-up vertical | MCX_Shop Frequency | |||||
More than once a week | ||||||||||
Weekly | ||||||||||
1-3 times per month | ||||||||||
Every 2-6 months | ||||||||||
Once per year | ||||||||||
Less than once per year | ||||||||||
MEN0357955 | Do you know about the following MCX Programs? (Select all that apply) | Baby & Me | N | Checkbox, one-up vertical | MCX_Program Awareness | |||||
Super Star Student | ||||||||||
Military Exclusive Pricing | ||||||||||
Exchange Select | ||||||||||
Military Star | ||||||||||
1775 | ||||||||||
Xtreme Value | ||||||||||
Price Match Guarantee | ||||||||||
None | Mutually Exclusive | |||||||||
CUE0314248 | us_marine_corps_mcx_purchase_all | Were you able to purchase everything you intended to during your store visit? | Yes | N | Radio button, one-up vertical | Skip Logic Group* | Purchase All | |||
No | A | |||||||||
CUE0314249 | us_marine_corps_mcx_purchase_all_no | A | What was the main reason you did not purchase everything you intended to? | Still considering purchase | N | Radio button, one-up vertical | Skip Logic Group* | Purchase All_No | ||
Product was out of stock | ||||||||||
Did not have enough time | ||||||||||
The size I needed was not offered in the store | ||||||||||
Product price was too high | ||||||||||
Product did not look the same as what was expected | ||||||||||
I did not see the product I wanted in the store | C | |||||||||
Other, please specify | B | Anchor Answer Choice | ||||||||
CUE0314251 | us_marine_corps_mcx_purchase_all_no_other | B | Please specify the other reason you didn't purchase all intended items. Do not include Personally Identifiable Information. | N | Text area, no char limit | Skip Logic Group* | Purchase All No Other | |||
CUE0314252 | us_marine_corps_mcx_purchase_all_no_specify_product | C | Please specify the product you were looking for. Do not include Personally Identifiable Information. | N | Text area, no char limit | Skip Logic Group* | Purchase All No Specify Product | |||
SZA0405058 | Please rate the cleanliness of the store. | 1=Poor | A | N | Radio button, scale, no don't know | Skip Logic Group* | Cleanliness 5pt | |||
2=fair | A | |||||||||
3=Good | ||||||||||
4=Very Good | ||||||||||
5=Excellent | ||||||||||
SZA0405059 | A | What specifically troubled you about the cleanliness of the store? Do not include Personally Identifiable Information. | N | Text area, no char limit | Skip Logic Group* | OE_Cleanliness 5pt | ||||
RAJ0534689 | Please rank how competitive MCX pricing is when compared to other comparable retailers. | 1=Not very competitive | N | Radio button, scale, no don't know | Competitive Pricing Rank 5pt | |||||
2=Somewhat Competitive | ||||||||||
3=Neutral | ||||||||||
4=Competitive | ||||||||||
5= Very competitive | ||||||||||
PAT0611092 | What is your military affiliation? | Active Duty | A | N | Radio button, one-up vertical | Skip Logic Group* | Military Affiliation | |||
Reservist | A | |||||||||
Veteran | A | |||||||||
Retired | A | |||||||||
Military Spouse | A | |||||||||
Military Dependent | ||||||||||
Other Family Member | A | |||||||||
DoD Civilian | ||||||||||
Contractor | ||||||||||
Other | ||||||||||
Not military-affiliated | ||||||||||
MEN0355681 | A | With which branch of Service are you or the military family member in your household now or last associated? | Marine Corps | N | Radio button, one-up vertical | Skip Logic Group* | Demos: Branch of Service | |||
Army | ||||||||||
Air Force | ||||||||||
Navy | ||||||||||
Coast Guard | ||||||||||
MEN0355761 | Are you: Mark all that apply. |
Male | N | Checkbox, one-up vertical | Demos: Gender | |||||
Female | ||||||||||
Transgender, non-binary, or another gender identity | ||||||||||
Prefer not to respond | ||||||||||
ZAK8546Q040 | fs_improve | What else would you like to share with us to help improve your in-store shopping experience with MCX? Do not include Personally Identifiable Information. | N | Text area, no char limit | OE_Improve | |||||
MIL0306923 | us_marine_corps_mcx_contact | Would you like to be contacted by MCX management regarding an outstanding issue? | Yes | B | N | Drop down, select one | Contact? | |||
No | ||||||||||
MIL0306959 | us_marine_corps_mcx_oe_issue_description | B | Please provide a brief description of your issue or concern. Do not include Personally Identifiable Information. | N | Text area, no char limit | OE_Issue Description |
File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
File Modified | 0000-00-00 |
File Created | 0000-00-00 |