Foundational Focus Groups

IRB APPROVED
11/11/2021

W2 Foundational Focus Group
Screener - Adults
Notes to Recruiters
Recruitment Segments:
•

3 Focus Groups with younger Black adults (18-39)
o 2 groups with participants from large metropolitan areas in the Southeast
▪ Atlanta, GA; Charlotte, NC; Raleigh-Durham, NC
o 1 group with participants from medium metropolitan areas in the Southeast
▪ Jacksonville, FL; Birmingham, AL; Memphis, TN
o Mix of gender, political ideology, SES, etc.

•

2 Focus Groups with older Black adults (40+)
o 1 group with participants from large metropolitan areas in the Southeast
▪ Atlanta, GA; Charlotte, NC; Raleigh-Durham, NC
o 1 group with participants from medium metropolitan areas in the Southeast
▪ Jacksonville, FL; Birmingham, AL; Memphis, TN
o Mix of gender, political ideology, SES, etc.

•

3 Focus Groups with younger Latino adults (18-39)
o 2 groups with participants from large metropolitan areas in the Southwest
▪ Dallas, TX; Houston, TX; Phoenix, AZ
o 1 group with participants from medium metropolitan areas in the Southwest
▪ Waco, TX; Oklahoma City, OK; Harlingen, TX; Tucson, AZ
o Mix of gender, political ideology, SES, etc.

•

2 Focus Groups with older Latino adults (40+)
o 1 group with participants from large metropolitan areas in the Southwest
▪ Dallas, TX; Houston, TX; Phoenix, AZ
o 1 group with participants from medium metropolitan areas in the Southwest
▪ Waco, TX; Oklahoma City, OK; Harlingen, TX; Tucson, AZ
o Mix of gender, political ideology, SES, etc.

•

4 Focus Groups with conservative White adults (18+)
o 2 groups with participants from large metropolitan areas in the Midwest
▪ Indianapolis, IN; Cleveland, OH
o 2 groups with participants from medium metropolitan areas in the Midwest
▪ Springfield, MO; Lexington, KY; Green Bay, WI
o All participants must have a conservative political ideology
o Mix of gender, SES, age, etc.

IRB APPROVED
11/11/2021

Other Notes
•

For all groups, recruit 8 to seat 6.

•

All participants must be part of the movable middle, i.e., hesitant to get vaccinated but at least
some willingness to eventually get vaccinated.

•

Young adult groups = ages 18-39

•

Older adult groups = ages 40+
o

For older adult groups, target the older end of the age spectrum, if possible.

W2 Foundational Focus Groups Screener - Adults

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IRB APPROVED
11/11/2021

Screener
Hello, my name is [INSERT NAME] from [INSERT FACILITY NAME], a market research firm. We are
recruiting for an upcoming study that will collect feedback about COVID-19. This is not a sales call of any
kind. I am only calling to see if you or an eligible member of your household has an interest in participating
in 90-minute focus group. The focus group would be conducted virtually, and you would receive $75 for
participating. I have some questions I need to ask to see if you are qualified for this study. You don’t have
to answer any question that you don’t want to answer.
1. Are you interested in seeing if you or anyone in your household qualifies to participate in this online
research panel? [ACCEPT ONLY 1 PER HOUSEHOLD]
Yes

[ ]

> CONTINUE

No

[ ]

> TERMINATE

2. In the past five years, have you or a member of your immediate family worked in any of the following
fields, companies, or organizations?
Market or public opinion research

[ ]

> TERMINATE

An advertising, public relations, or marketing agency

[ ]

> TERMINATE

News, radio, TV, print, media
As a health care provider or medical professional (e.g.,
physician, nurse)
At a health care company

[ ]

> TERMINATE

[ ]

> CONTINUE

[ ]

> CONTINUE

Construction, repair and maintenance

[ ]

> CONTINUE

Finance

[ ]

> CONTINUE

None of these

[ ]

> CONTINUE

3. In order to participate, you need to have a desktop or laptop computer or a smartphone with an internet
connection. You will also need to consent to be recorded during the focus group. Will you be able to
meet both requirements?
Yes

[ ]

> CONTINUE

No

[ ]

> TERMINATE

4. Would you be willing and able to participate in this study via a webcam or smartphone camera?
Yes

[ ]

> CONTINUE

No

[ ]

> TERMINATE

Yes

[ ]

> TERMINATE

No

[ ]

> CONTINUE

5. Have you participated in a COVID-19 vaccine trial?

W2 Foundational Focus Groups Screener - Adults

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IRB APPROVED
11/11/2021

6. Have you received a COVID-19 vaccine?
No, I have not received a COVID-19 vaccine

[ ]

> CONTINUE

Yes, I have received at least one shot of a COVID-19
vaccine

[ ]

> TERMINATE

7. What is the likelihood you will get a COVID-19 vaccine?
Very unlikely

[ ]

> TERMINATE

Somewhat unlikely

[ ]

> CONTINUE

Neither likely nor unlikely

[ ]

> CONTINUE

Somewhat likely

[ ]

> CONTINUE

Very likely

[ ]

> CONTINUE

8. How soon will you get vaccinated?
I will get a vaccine as soon as I can

[ ]

> TERMINATE

I will wait to get a vaccine for one or more reasons

[ ]

> CONTINUE

I will never get a COVID-19 vaccine

[ ]

> TERMINATE

9. What is your gender? [RECRUIT A MIX]
Male

[ ]

> CONTINUE

Female

[ ]

> CONTINUE

Prefer to self-describe (specify)

[ ]

> CONTINUE

10. What is your age? _______________ [RECORD VERBATIM]
Note to recruitment:
• Participants must be 18 years or older.
• For Black and Latino young adult groups, respondents must be 18-39.
• For Black and Latino older adult groups, respondents must be 40+ (target the older end of
the age spectrum, if possible).
11. Are you of Hispanic, Latino, or Spanish origin?
Yes

[ ]

> CONTINUE

No

[ ]

> CONTINUE

Note to recruitment:
• For Latino focus groups, respondent must select “Yes” to Q11. One or more races may be
selected Q12.
• For White focus groups, respondents must select “No” to Q11.
12. What is your race? Please select all that apply.
American Indian or Alaska Native

[ ]

> CONTINUE

Asian

[ ]

> CONTINUE

Black or African American

[ ]

> CONTINUE

W2 Foundational Focus Groups Screener - Adults

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IRB APPROVED
11/11/2021

Native Hawaiian and Other Pacific Islander

[ ]

> CONTINUE

White/Caucasian

[ ]

> CONTINUE

Prefer not to say/Refuse to answer

[ ]

> CONTINUE

Note to recruitment:
• For Black focus groups, respondent must select “No” in Q11 and only “Black or African
American” in Q12. No additional races may be selected.
• For White focus groups, respondents must select “No” in Q11 and only “White/Caucasian”
in Q12. No additional races may be selected.
• For Latino focus groups, any race(s) may be selected in Q12. In Q11, “Yes” must be
selected.
13. In what city, state, and ZIP code do you live?
CITY: ________________ STATE:__________________ ZIP CODE:__________________
Note to recruitment:
• See ZIP code file for those associated with target cities.
14. In general, do you think of yourself as…?
Extremely liberal

[ ]

> CONTINUE

Liberal
Slightly liberal

[ ]

> CONTINUE

[ ]

> CONTINUE

Moderate, middle of the road

[ ]

> CONTINUE

Slightly conservative

[ ]

> CONTINUE

Conservative

[ ]

> CONTINUE

Extremely conservative

[ ]

> CONTINUE

Note to recruitment:
• For White groups, respondent must select “Slightly conservative, Conservative, or
Extremely Conservative” in Q14.
• For Black and Latino groups, recruit a mix.
15. What is the highest level of school you have completed? [RECRUIT A MIX]
Some high school or less (no diploma)

[ ]

> CONTINUE

High school diploma or high school equivalent (GED)

[ ]

> CONTINUE

Some college, no degree

[ ]

> CONTINUE

Associate degree

[ ]

> CONTINUE

Bachelor’s degree

[ ]

> CONTINUE

Master’s degree

[ ]

> CONTINUE

Professional or doctorate degree

[ ]

> CONTINUE

16. Which of the following best describes you? Please select all that apply. [RECRUIT A MIX]
Employed full-time

[ ]

> CONTINUE

Employed part-time

[ ]

> CONTINUE

Self-employed

[ ]

> CONTINUE

W2 Foundational Focus Groups Screener - Adults

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IRB APPROVED
11/11/2021

Not employed, but looking for work

[ ]

> CONTINUE

Not employed and not looking for work

[ ]

> CONTINUE

Stay-at-home parent/guardian

[ ]

> CONTINUE

Student

[ ]

> CONTINUE

Retired

[ ]

> CONTINUE

17. Last year (in 2020), what was your total household income from all sources, before taxes? [RECRUIT
A MIX, ENSURE ROBUST REPRESENTATION OF <$50K]
Less than $15,000

[ ]

> CONTINUE

$15,000 to $24,999

[ ]

> CONTINUE

$25,000 to $34,999

[ ]

> CONTINUE

$35,000 to $49,999

[ ]

> CONTINUE

$50,000 to $74,999

[ ]

> CONTINUE

$75,000 to $99,999

[ ]

> CONTINUE

$100,000 to $149,999

[ ]

> CONTINUE

$150,000 to $199,999

[ ]

> CONTINUE

$200,000 and over

[ ]

> CONTINUE

Don’t know/Refuse to answer

[ ]

> CONTINUE

Yes

[ ]

> CONTINUE

No

[ ]

> SKIP TO END

18. Are you a parent or guardian of a child who is under 18?

19. What is your child’s age? _______________ [RECORD VERBATIM]
Note to recruitment: Record age for all children.
Thank you for taking the time to answer these questions. We will be in touch with additional information on
the study.

W2 Foundational Focus Groups Screener - Adults

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