Cognitive Interview Screener and Interviews (Consumers); Screeners (Physicians and Consumers); Pretests (Physicians and Consumers); Main Study (Physicians and Consumers)
Tradeoff Analysis of Prescription Drug Product Claims in Direct-to-Consumer and Healthcare Provider Promotion
Tradeoff Analysis Appendix E Interview Guide
Cognitive Interview Screener and Interviews (Consumers); Screeners (Physicians and Consumers); Pretests (Physicians and Consumers); Main Study (Physicians and Consumers)