Phase 2: Screener Completes (assumes 90% eligible)

Terms and Phrases-Phase 2-HCPs-Letters and postcards
[Initial survey invitation]

[DATE]

Dear «DR. Name»,
I am writing to request your help with a survey sponsored by the United States Food and Drug
Administration (FDA) on the topic of prescription drug advertising. Your participation is important to
help us learn more about how healthcare providers understand words and phrases commonly used in
prescription drug advertising. It is important that FDA ensure that prescription drug information is
communicated in a way that is accurate and not misleading.
Participation is voluntary, but for the success of the study, it is critical that those asked to participate take
part in the survey. Your responses will be kept confidential and will be released only as part of a summary
of the overall responses from our national sample.
We hope you will complete the enclosed survey today. We have included a [FILL] as a token of our
appreciation with the survey. Enclosed is a check for $50 to thank you in advance for your participation.
The survey should take about 20 minutes to complete.
For your convenience, we have also included a postage-paid addressed envelope that you can use to
return the survey. If you prefer to return the survey by fax, our fax number is: xxx.xxx.xxxx. If you
choose not to participate, please return the blank survey in the envelope provided.
FDA is being assisted by RTI International, a non-profit research organization in North Carolina, in
fielding this survey. If you have any questions about the survey or the study, please contact our project
assistance line at XXX between 9 am and 5 pm, Eastern Time, Monday through Friday or email us at X.

Thank you for participating in this important research study.
Sincerely,

SIGNATURE

Terms and Phrases-Phase 2-HCPs-Letters and postcards

Thank you/reminder postcard [contacts #2]

Dear [NAME],
A few days ago, we mailed you a letter asking you to complete a mail survey about words and phrases
used in prescription drug advertising. The large padded white envelope that we sent included a printed
questionnaire and postage-paid envelope as well as a $50 honorarium check and a [TOKEN OF OUR
APPRECIATION]. If you did not receive this package, or if it was misplaced, please contact us at X or at
X, and we will mail you another one.
If you have already completed the survey, please accept our sincere thanks. If not, we ask that you please
do so today.
Many thanks,
SIGNATURE

Terms and Phrases-Phase 2-HCPs-Letters and postcards

Reminder survey invitation (contact # 3)

DATE

Dear «Name»,
I am once again writing to request your help with a survey sponsored by the United States Food and
Drug Administration on the topic of prescription drug advertising. It is the FDA’s goal to ensure that
prescription drug advertising is not false or misleading. Your participation is important to help us learn
more about how healthcare providers understand and interpret words and phrases commonly used in
prescription drug advertising. FDA will use this information to foster better communication of
promotional information for both health care professionals and consumers.
For your convenience, we have included another copy of the survey in this packet, as well as a postagepaid addressed envelope that you can use to return the completed survey. If you prefer to return the
survey by fax, our fax number is xxx.xxx.xxxx.
FDA is being assisted by RTI International, a non-profit research organization in North Carolina, in
fielding this survey. If you have any questions, please contact our project assistance line at XXX between
9 am and 5 pm, Eastern Time, Monday through Friday or email us at X.

Thank you for participating in this important research study.
Sincerely,
SIGNATURE

Terms and Phrases-Phase 2-HCPs-Letters and postcards

Thank you/reminder postcard [contacts #4]

Dear [NAME],
A few weeks ago, we mailed you a letter asking you to complete a mail survey about words and phrases
used in prescription drug advertising. The large padded white envelope that we sent included a printed
questionnaire and postage-paid envelope as well as a $50 honorarium check and a [TOKEN OF OUR
APPRECIATION]. We also recently sent a replacement survey via FedEx. If you did not receive either of
these packages, or if they were misplaced, please contact us at X or at X, and we will mail you another
one.
Our study is drawing to a close, and to the best of our knowledge, we have not yet received your survey.
You are one of a small number of primary care physicians who were randomly selected, and we cannot
replace you with anyone else. Therefore, I hope you will consider participating today. With your help, this
study will help to ensure that prescription advertisements are clear and understandable and that they do
not overstate the efficacy or underestimate the risks of using these medications.

Thank you or your consideration,
SIGNATURE