Nutrition Facts Label Campaign Focus Groups (Formative Research and Stimulus Testing)

OMB No. 0910-0497

Expiration Date: 10/31/2020

Appendix III

The makeover that’s
turning heads in grocery
stores everywhere.
Before

After

Ta-da! Introducing the new Nutrition Facts label. The refreshed look
features bold calories, updated nutrient listings, and Daily Values.
Look for it where you shop.

The new Nutrition Facts label.
See what’s in it for you at FDA.gov.

What’s different about the new Nutrition Facts label? Calories and
serving size are now bigger and bolder. And nutrients and daily
values have been updated.
After

re

Befo

The makeover
that’s turning
heads in
grocery stores
everywhere.
FDA.gov

The new Nutrition Facts label.
What’s in it for you?

The latest design
from FDA is in
stores now.

Look for the new Nutrition Facts label wherever you shop. The
refreshed look features bold calories, new nutrient listings, and
updated serving sizes based on how much people typically eat.
Learn how the label can help you make healthier food choices.
The new Nutrition Facts label.
See what’s in it for you at FDA.gov.

Check out the new Nutrition Facts label with a refreshed look that
features bold calories, new nutrient listings, and updated serving size
information. Look for it wherever you shop.

The latest design from
FDA is in stores now.
FDA.gov

The new Nutrition Facts label.
What’s in it for you?