Nutrition Facts Label Campaign Focus Groups (Formative Research and Stimulus Testing)

OMB No. 0910-0497

Expiration Date: 10/31/2020

Appendix III

What’s New
with the Nutrition
Facts Label?
The U.S. Food and Drug Administration has updated the Nutrition Facts label on packaged
foods and drinks. The refreshed design and updated information will make it easier for
you to make healthier food choices that contribute to lifelong healthy eating habits.
So, what’s changed?

Original Label

New Label

Nutrition Facts

Nutrition Facts

Serving Size 2/3 cup (55g)
Servings Per Container About 8

8 servings per container
Serving size
2/3 cup (55g)

Amount Per Serving

Calories 230

Calories from Fat 72
% Daily Value*

Total Fat 8g
Saturated Fat 1g
Trans Fat 0g
Cholesterol 0mg
Sodium 160mg

Total Carbohydrate 37g
Dietary Fiber 4g
Sugars 12g
Protein 3g
Vitamin A
Vitamin C
Calcium
Iron

12 %
5%
0%
7%
12 %
16 %

Amount per serving

230

Calories

* Percent Daily Values are based on a 2,000 calorie diet.
Your daily value may be higher or lower depending on
your calorie needs.
Calories:
2,000
2,500
Total Fat
Less than
65g
80g
Sat Fat
Less than
20g
25g
Cholesterol
Less than
300mg
300mg
Sodium
Less than
2,400mg
2,400mg
Total Carbohydrate
300g
375g
Dietary Fiber
25g
30g

Serving sizes now
appear in larger,
bold type.

2

Calories are now
displayed in larger,
bolder type.

3

Manufacturers must
declare the actual
daily value in addition
to the percent.

4

Vitamin D, potassium,
and added sugars
are now listed.

% Daily Value*

Total Fat 8g

10%

Saturated Fat 1g

5%

Cholesterol 0mg
Sodium 160mg

0%

Trans Fat 0g

Total Carbohydrate 37g
Dietary Fiber 4g

10%
8%
20%
45%

1

7%
13%
14%

Total Sugars 12g

Includes 10g Added Sugars
Protein 3g

20%

Vitamin D 2mcg

10%

Iron 8mg

45%

Calcium 260mg

Potassium 235mg

20%
6%

* The % Daily Value (DV) tells you how much a nutrient in
a serving of food contributes to a daily diet. 2,000 calories
a day is used for general nutrition advice.

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Serving size gets real.
Servings per container and serving size appear in bigger, bold type. And serving
size has been updated to better reflect the amount that people typically eat and
drink today. NOTE: Serving size not a recommendation of how much to eat.
• The information listed on the label is based on one serving.
• One package of food may contain more than one serving.
• Some containers may also have nutrition information for the entire package.

2
3

Calories go big.
Calories are now in larger and bolder type.
“Calories from Fat” has been removed because research shows the type of
fat is more important than the amount.
2,000 calories a day is used as a guide for general nutrition advice. Your
calorie needs may be higher or lower depending on your age, sex, height,
weight and physical activity level. Check your calorie needs at
www.ChooseMyPlate.gov/GetMyPlan.

The lows and highs of % Daily Value.
The percentage Daily Value (%DV) for nutrients have been updated. %DV
shows how much a nutrient in a serving of food contributes to a total daily diet.
As a general guide:
• 5% DV or less of a nutrient per serving is considered low.
• 20% DV or more of a nutrient per serving is considered high.
The footnote at the bottom of the label has been updated to better explain %DV.

4

Nutrients: the updated list.
• Added Sugars is now required to be listed on the label. This includes
sugars that are added during the processing of foods or packaged as
sweeteners. The reason this information is now included is because when
sugars are added to foods or consumed by themselves (e.g., table sugar
or honey), they add calories without adding nutrients needed for health.
Consuming too much Added Sugars can make it hard to meet nutrient
needs while staying within calorie limits.
• Vitamin D and potassium will be required to be listed on the label
because many Americans do not get the recommended amounts.
• Calcium and iron will continue to be listed on the label.
• Vitamins A and C will no longer be required to be listed since most people
already get enough of these nutrients. These nutrients can be included on
a voluntary basis.

Make the label work for you.
Use the label to choose products that are lower in the nutrients you want to get less
of and higher in nutrients you want to get more of. Paying attention to the nutrient
content of foods can help reduce the risk of developing some health conditions,
such as high blood pressure, cardiovascular disease, osteoporosis, and anemia.
• Compare and choose foods.
Low: under 5% DV in saturated fat, sodium, and added sugars.
High: over 20% DV in dietary fiber, vitamin d, calcium, iron, and potassium.
Trans fat has no %DV, but you can use the grams as a guide to keep your
intake of trans fat as low as possible.

Learn more about the new Nutrition Facts label at: www.FDA.gov