The Food and Drug Administration (FDA)
requests Office of Management and Budget (OMB) approval to conduct
in-person and Web-based surveys of youth in targeted areas in the
United States. These surveys will be fielded for purposes of
evaluating FDA's general market youth tobacco prevention campaigns.
The primary outcome evaluation will consist of an initial baseline
survey before the launch of each of three campaigns and three
longitudinal follow-up surveys of those participants in 8-month
intervals following the baseline data collection. In addition, a
tracking survey to assess awareness of the campaigns and
receptivity to campaign messages will occur in 8-month intervals
throughout the data collection period. As part of the outcome
evaluation study, a baseline survey will also be conducted with the
parent or legal guardian of each youth baseline survey participant
in order to collect data on household characteristics and media
use. Data from this evaluation will be used to gauge campaign
awareness and examine the statistical relationships between
exposure to the campaigns and changes in outcome variables of
interest.
PL:
Pub.L. 111 - 31 31 Name of Law: Family Smoking Prevention and
Tobacco Control Act
FDA has revised the burden due
to the decision to complete data collection for the Media Tracking
Survey. Therefore, the estimated burden hours for the 1) Screener
and Consent Process, 2) Parent Baseline Questionnaire, 3) Media
Tracking Screener, and 4) three waves of Media Tracking
Questionnaires are no longer needed or requested. In addition, we
have completed the baseline and first wave of follow-up data
collection for Cohort 2 of the General Market campaign evaluation.
The associated burden for those activities has been removed for
this extension. This resulted in a decrease of 97,683 responses and
18,386 hours (from the currently approved 123,390 responses and
25,713 hours). The remaining burden to complete the final rounds of
data collection is estimated to be 25,707 respondents/annual
responses and 7,327 hours.
On behalf of this Federal agency, I certify that
the collection of information encompassed by this request complies
with 5 CFR 1320.9 and the related provisions of 5 CFR
1320.8(b)(3).
The following is a summary of the topics, regarding
the proposed collection of information, that the certification
covers:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a
benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control
number;
If you are unable to certify compliance with any of
these provisions, identify the item by leaving the box unchecked
and explain the reason in the Supporting Statement.