2018 FDA Center for Tobacco Products' CTP E-Blast Survey

Appendix C. 2018 CTP E-blast Survey Audience Analysis Study Timeline

Post-IRB and OMB Approval
By Week 1	Program (code) the online survey, and create a unique URL for the survey.
By Week 2	Conduct internal team pretest of the technical aspects of the online survey. Assess any problems with the survey instrument based on the pretest.
By Week 3	Modify the survey instrument based on the pretest observations.
Survey Launch
By Week 4	Send an email invitation to complete the survey to the approximately 40,000 CTP e-blast subscribers.
Week 4	Begin fielding the survey. Send the first reminder to CTP e-blast subscribers to complete the survey.
Week 6	Send the second reminder to CTP e-blast subscribers to complete the survey.
Weeks 4, 5, 6	Engage in quality assurance of ongoing survey completion (checking for accuracy and missing data). Monitor the number of completed surveys on an ongoing basis.
Survey Data Analysis
Week 7	Analyze quantitative data. Conduct chi-squares as necessary. Generate cross-tabs.
Week 8	Analyze respondents’ qualitative and narrative comments submitted to the one open-ended survey question.
Week 9	Select and present most interesting and revealing cross tab visuals. Develop key summary pictorials (e.g., bar charts, pie charts). Write a narrative summary of the findings.