Campaign Intervention Checklist

Attachment 8: Campaign Intervention Checklist

Intro OMB Control Number:  ______

Expires: ________

Ideas for ways to increase campaign visibility:

In an effort to understand the methods of exposure that were utilized for the Talk They Hear You (TTHY) Campaign, please place a check mark next to types of methods used.

• EXPOSURE FOR BOTH PARENT & CHILD

  • No cost

___ PSA (television)

___ PSA (Radio)

___School Facebook & Twitter Page (examples of postings provided in TTHY toolkit)

___School Website

• Cost (advertising quoted between $800-$5000)

___Billboards in Easthampton, MA

___Digital Billboards in Easthampton, MA

___Taxi Top Advertising in Easthampton, MA

___Wallscapes in Easthampton, MA

___Bus Advertising in Easthampton, MA

___Buttons

• PARENT SPECIFIC

___ Email/Mailing to Parents to encourage them to explore website:

Parent Resources Page http://www.samhsa.gov/underage-drinking/parent-resources

___Download TTHY App (also available on website)

___Create Action Plan with child (guided by website)

• CHILD SPECIFIC

___Teacher/ Volunteer passing out flyer and generating discussion with students

___Homework assignment to create action plan (between parent & child)

___PowerPoints that can be presented to students (website has examples)

___Posters, Table-tents, Flyers displayed in and around school

If you have any questions or concerns about this study, please contact Elaine Rahbar at 240-485-3606.