Animation in Direct-to-Consumer Advertising

ICR 201610-0910-009

OMB: 0910-0826

Federal Form Document

Forms and Documents
Document
Name
Status
Supporting Statement B
2016-10-25
Supporting Statement A
2016-10-25
ICR Details
0910-0826 201610-0910-009
Historical Active
HHS/FDA CDER
Animation in Direct-to-Consumer Advertising
New collection (Request for a new OMB Control Number)   No
Regular
Approved without change 12/06/2016
Retrieve Notice of Action (NOA) 10/26/2016
  Inventory as of this Action Requested Previously Approved
12/31/2019 36 Months From Approved
5,940 0 0
1,149 0 0
0 0 0

This information collection supports an agency study regarding how animation affects attitudes toward products and risk perceptions in drug ads; and studies how various animation strategies (e.g., symbolizing the disease vs. the benefit) and product characteristics (e.g., low-risk -medication vs. high-risk medication) influence these perceptions.

US Code: 21 USC 393(b)(2)(c) Name of Law: FD&C Act; Promoting the public health
  
None

Not associated with rulemaking

  81 FR 10867 03/02/2016
81 FR 73410 10/25/2016
Yes

  Total Approved Previously Approved Change Due to New Statute Change Due to Agency Discretion Change Due to Adjustment in Estimate Change Due to Potential Violation of the PRA
Annual Number of Responses 5,940 0 0 5,940 0 0
Annual Time Burden (Hours) 1,149 0 0 1,149 0 0
Annual Cost Burden (Dollars) 0 0 0 0 0 0
Yes
Miscellaneous Actions
No
This is a new information collection in support of an agency study.

$185,955
No
No
No
No
No
Uncollected
Domini Bean 301 796-5733 domini.bean@fda.hhs.gov

  No

On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
 
 
 
 
 
 
 
    (i) Why the information is being collected;
    (ii) Use of information;
    (iii) Burden estimate;
    (iv) Nature of response (voluntary, required for a benefit, or mandatory);
    (v) Nature and extent of confidentiality; and
    (vi) Need to display currently valid OMB control number;
 
 
 
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
10/26/2016


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