LGBT Campaign: Wave 1B Online Quantitative Study Designed to Prevent Young Adult Tobacco Use

LGBT Campaign: Wave 1B Online Quantitative Study Designed to
Prevent Young Adult Tobacco Use
LGBT YoungE:Adult
Tobacco
Prevention Campaign
Attachment
Social
Media Ads
Attachment E: CT Wave 1B Social Media Ads

OMB# 0910-0810
Exp.
Exp.MM/DD/YYY
11/30/2018

Participants will be recruited using social media. Each of the images in this appendix will be mixed and
matched with one or more copy variations to allow the Social Media Team to be proactive in identifying
the most effective combinations for recruitment. These three samples provide an example of how images
and copy could be combined into a single media ad.
Facebook Desktop News Feed Sample

Instagram Mobile News Feed Sample

Facebook Mobile News Feed Sample

Attachment E: Social Media Ads
Attachment E: CT Wave 1B Social Media Ads
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Attachment E: Social Media Ads
Attachment E: CT Wave 1B Social Media Ads

Copy
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Post Copy
Let your voice be heard in the
LGBT community. Share your
opinions and you could a get
$15 thank you.
Your experience matters. You
could get a $15 thanks by
taking a survey to help support
the LGBT community.
Strong women with a voice,
we want to hear from you. You
could get a $15 thank you by
taking a quick survey.
Bisexuality is not a phase. Let
your voice be heard by taking
a quick survey and you could
get a $15 thank you.
Love in your truth and let
people know you exist. Share
your opinion and you could get
a $15 thank you.
You are valid. Support the
community and let your voice
be heard, you could get $15.
Our community needs to be
heard. Take a quick survey
and you could get $15.
We are NOT afraid to be true
to ourselves. Help us all be
heard, you could get a $15
thank you for a quick survey.
Love is love, regardless of
gender, If you feel the same,
take the survey and you could
get $15.
Our voices need to be heard.
Share your thoughts with a
quick survey and you could
get $15.
Our community has come far,
but we’re not done yet. Take a
quick survey and you could

Link Headline

Link Description

Fill out a survey and
get $15.

Take the LGBT survey today
and if you qualify, you could
get $15.

Share your opinions
& get $15.

Take the LGBT survey today
and if you qualify, you could
get $15.

Fill out a survey and
get $15.

Take the LGBT survey today
and if you qualify, you could
get $15.

Share your opinions
& get $15.

Qualify to take the survey
today and you could get $15.

Fill out a survey and
get $15.

Take the LGBT survey today
and if you qualify, you could
get $15.

Show support & get
$15.
Share your voice
and get $15.

Qualify to take the survey
today and you could get $15
as a thank you.
Take the LGBT survey today
and if you qualify, you could
get $15 as a thank you.

Get $15 for
completing the
LGBT survey.

Qualify to take the survey
today and you could get $15.

Take a survey, get
$15, and let your
voice be heard.

Qualify to take the survey
today and you could get $15
as a thank you.

Take the LGBT survey today
Finish the survey and
and if you qualify, you could
get $15.
get $15 as a thank you.
Let your voice be
heard and get $15
with this survey.

Qualify to take the survey
today and you could get $15.
13

Attachment E: Social Media Ads
Attachment E: CT Wave 1B Social Media Ads

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get a $15 thanks.
Do you live proud of your
identity? Share your pride and
you could get a $15 thanks.
The future is bright. Live in love
and you could get a $15
thanks for taking a survey.
#FRIYAY Hit the club after you
take this survey, you could get
$15.
Proud of your love? Share your
experience and you could get
$15 for taking a survey.
Make life even sweeter, you
could get a $15 thanks after
taking a survey.
Our life experiences are all
unique. Support one another
by taking a survey and you
could get $15.
Are you proud to live open and
honestly? Share your opinion
and you could get a $15
thanks.
When there’s a true spark,
gender doesn’t matter. Take a
survey and you could get $15.
Amplify your voice. Take the
online survey and you could
get a $15 thank you.
Embrace complexity. Live life
to the fullest. Take a quick
survey and you could get $15.
Your opinions are too
important not to share.
Support the community by
taking the survey and you
could get $15.
All you need is the right kind of
love. Take a quick survey and
you could get $15.
The turn down is so real. Get

Show support & get
$15.

Qualify to take the survey
today and you could get $15.

Fill out a survey and
get $15.

Qualify to take the survey
today and you could get $15.

Fill out a survey and
get $15.
Fill out a survey and
get $15.

Take the LGBT survey today
and if you qualify, you could
get a $15 thank you.
Qualify to take the survey
today and you could get a $15
thank you.

Get $15 today.

Qualify to take the survey
today and you could get $15.

Show support & get
$15.

Take the LGBT survey today
and if you qualify, you could
get $15 as a thank you.

Fill out a survey and
get $15.

Take the LGBT survey today
and if you qualify, you could
get $15.

Fill out a survey and
get $15.
Get $15 today.
Show support & get
$15.
Fill out a survey and
get $15.
Show support & get
$15.
Share your opinions

Qualify to take the survey
today and you could get $15
as a thank you.
Take the LGBT survey today
and if you qualify, you could
get $15.
Qualify to take the survey
today and you could get $15
as a thank you.
You could get a $15 thanks for
taking this survey if you qualify.
Qualify to take the survey
today and you could get a $15
thanks.
Take the LGBT survey today
14

Attachment E: Social Media Ads
Attachment E: CT Wave 1B Social Media Ads

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ready for the next weekend by
taking a quick survey and you
could get $15.
Be proud of who you are, take
this survey to support the
LGBT community and you
could get $15 as a thank you.
If you know exactly who you
are in the LGBT community,
take a survey and you could
get $15.
Increase your visibility in the
community by taking a survey
and you could get $15.
Love above hate, our voices
WILL be heard. Take a quick
survey and you could get as
$15 a thank you.
Our life, our love. If you agree,
take this survey and you could
get a $15 thanks.
The bi community has a voice
too. Help us by completing an
LGBT survey and you could
get $15.
Gender shouldn’t matter when
it comes to love. Take a quick
survey if you feel the same and
you could get $15.
Our experiences, our
community, it’s what we have
in common. Share your
thoughts in a quick survey and
you could get $15.
Love has no limits. Support
the community and tell us your
opinions, you could get a $15
thanks.
Current mood. Tell us about
your happy place. Take a
quick survey and you could
get $15.

& get $15.

and if you qualify, you could
get a $15 thank you.

Show support & get
$15.

Take the LGBT survey today
and if you qualify, you could
get $15.

Fill out a survey and
get $15.

Take the LGBT survey today
and if you qualify, you could
get a $15 thank you.

Fill out a survey and
get $15.

You could get a $15 thanks for
taking this survey if you qualify.

Take a survey, get
$15, and let your
voice be heard.

Qualify to take the survey
today and you could get $15.

Fill out the survey
and get $15.

Take the LGBT survey today
and if you qualify, you could
get $15

Share your voice
and get $15

You could get a $15 thank you
for taking this survey if you
qualify.

Fill out this survey
and get $15.

Take the LGBT survey today
and if you qualify, you could
get a $15 thanks.

Take our LGBT
survey & get $15.

Qualify to take the survey
today and you could get $15
as a thank you.

Share your opinions
and get $15.

Take the LGBT survey today
and if you qualify, you could
get $15.

Fill out a survey and Qualify to take the survey
get $15.
today and you could get a $15
thank you.
15

Attachment E: Social Media Ads
Attachment E: CT Wave 1B Social Media Ads

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Shine bright every weekend.
Share your experiences with
us and you could get $15 as a
thank you.
Those weekend trips add up.
Take a survey about the LGBT
community and you could get
$15.
Trendsetters speak up. Take
this survey and you could get
a $15 thanks.
Nobody can define who you
are. Share your experience
and take a survey, you could
get $15.
Regardless of who you're
interested in, your voice
matters. Take this survey and
you could get a $15 thanks.
Are you brave, proud and
confident to be who you are?
Take the survey and you could
get $15.
Bi voices need to be heard
too. Take a survey, share your
opinion and you could get
$15.
You've overcome a lot, now
share your experience by
taking the survey and you
could get a $15 thanks.
Dismantle binary gender AND
get paid? Take a queertastic
survey and you could get a
$15 thank you.
Your body doesn’t define your
gender. If you agree, take this
survey and you could get $15.
Gender can’t be defined by
blue or pink. If you think so
too, take the survey and you
could get $15.

Fill out a survey and Take the LGBT survey today
get $15.
and if you qualify, you could
get $15.
Show support & get
$15.

Qualify to take the survey
today and you could get a $15
thank you.

Get $15 today.

You could get $15 for taking
this survey if you qualify.

Show support & get
$15.

Qualify to take the survey
today and you could get $15
as a thank you.

Share your opinions
and get $15.

You could get $15 for taking
this survey if you qualify.

Fill out a survey and Take the LGBT survey today
get $15.
and if you qualify, you could
get $15 as a thank you.
Share your opinions
and get $15.

Qualify to take the survey
today and you could get $15.

Fill out a survey and
You could get $15 for taking
get $15.
this survey if you qualify.
Fill out a survey and
get $15.

You could get $15 for taking
this survey if you qualify.

Fill out a survey and
get $15.

Qualify to take the survey
today and you could get a $15
thank you.

Show support & get
$15.

Qualify to take the survey
today and you could get $15
as a thank you.
16

Attachment E: Social Media Ads
Attachment E: CT Wave 1B Social Media Ads

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If MtF, FtM, HRT, FFS, GAS, or
WPATH make sense to you,
we want to hear YOUR voice.
Take this survey and you could
get $15.
We alone can define our
gender, no one else. If you
agree take a survey and you
could get a $15 thanks.
Do you see beyond the gender
binary? Take a quick survey to
let us know what you think
and you could get $15.
Gender is a construct. If you
agree, we want your thoughts:
take the survey and you could
get a $15 thank you.
The LGBT community has
come so far, but we ALL still
have work to do. Share your
opinion in a quick survey and
you could get $15.
The LGBT community is
Proud. Share your voice by
taking a survey, plus you could
get $15!
We are all unique. Share your
opinion with a quick survey
and you could get $15.
Crushing the binary? Take a
quick survey and you could
get $15.
Trans voices need to be heard
too. Take the survey and you
could get $15.
Sex ≠ Gender. Agree? Take
the survey and you could get a
$15 thanks.

Fill in a survey and
get $15

You could get a $15 thank you
for taking this survey if you
qualify.

Add your voice to
the survey and get
$15.

Take the LGBT survey today
and if you qualify, you could
get $15.

Share your voice
and get $15

Qualify to take the survey
today and you could get $15
as a thank you.

Fill out the survey
and get $15.

Take the LGBT survey today
and if you qualify, you could
get $15.

Take our LGBT
survey and get $15.

Qualify to take the survey
today and you could get a $15
thank you.

Show support & get
$15.

Take the LGBT survey today
and if you qualify, you could
get $15 as a thank you.

Get $15 today.
Share your opinions
& get $15.
Share your opinions
& get $15.
Fill out a survey and
get $15.

You could get a $15 thank you
for taking this survey if you
qualify.
Qualify to take the survey
today and you could get a $15
thanks.
You could get $15 as a thank
you for taking this survey if you
qualify.
Take the LGBT survey today
and if you qualify, you could
get $15.

17