| Client Name: | |||||
| Measure Name: | Export.gov | ||||
| Version of Code: | Please fill in | ||||
| Custom Qualifier Page | Please Select | ||||
| Custom Invitation Text? | Please Select | ||||
| Custom Tracker Text? | Please Select | ||||
| Custom Welcome/ Thank You Text? |
Please Select | ||||
| Language(s) | If other language not listed, please specify. | Website URL | MID(s) (DOT FILL THIS IN) |
Measure Name(s) (DOT WIll FILL THIS IN) |
Notes: |
| Please Select a Language | |||||
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| Please Select a Language |
| Model Instance Name: | ||||||||
| Export.gov |
|
|||||||
| MID: | dNZxFtMxtkxUBARRs5Al5g== | |||||||
| Partitioned (Y/N)? | Y | |||||||
| NOTE: All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research. | ||||||||
| Date: | 10/2/2012 | |||||||
| Export.gov | ||||||||
| Model questions utilize the ACSI methodology to determine scores and impacts | ||||||||
| ELEMENTS (drivers of satisfaction) | CUSTOMER SATISFACTION | FUTURE BEHAVIORS | ||||||
| MQ Label | MQ Label | MQ Label | ||||||
| Look and Feel (1=Poor, 10=Excellent, Don't Know) | Satisfaction | Return (1=Very Unlikely, 10=Very Likely) | ||||||
| 1 | Look and Feel - Appeal | Please rate the visual appeal of this site. | 17 | Satisfaction - Overall | What is your overall satisfaction with this site? (1=Very Dissatisfied, 10=Very Satisfied) |
20 | Return | How likely are you to return to this site in the next 30 days? |
| 2 | Look and Feel - Balance | Please rate the balance of graphics and text on this site. | 18 | Satisfaction - Expectations | How well does this site meet your expectations? (1=Falls Short, 10=Exceeds) |
Recommend (1=Very Unlikely, 10=Very Likely) | ||
| 3 | Look and Feel - Readability | Please rate the readability of the pages on this site. | 19 | Satisfaction - Ideal | How does this site compare to your idea of an ideal website? (1=Not Very Close, 10=Very Close) |
21 | Recommend | How likely are you to recommend this site to someone else? |
| Content (1=Poor, 10=Excellent, Don't Know) | 22 | Primary Resource (1=Very Unlikely, 10=Very Likely) | ||||||
| 4 | Content - Accuracy | Please rate your perception of the accuracy of information on this site. | Primary Resource | How likely are you to use this site as your primary resource for planning international sales strategies? | ||||
| 5 | Content - Quality | Please rate the quality of information on this site. | ||||||
| 6 | Content - Freshness | Please rate the freshness of content on this site. | Request Information (1=Very Unlikely, 10=Very Likely) | |||||
| Navigation (1=Poor, 10=Excellent, Don't Know) | 23 | Request Information | How likely are you to utilize the services (i.e. market research, webinars, training, etc.) offered by Export.gov in the next 6 months? | |||||
| 7 | Navigation - Organized | Please rate how well the site is organized. | ||||||
| 8 | Navigation - Options | Please rate the options available for navigating this site. | ||||||
| 9 | Navigation - Layout | Please rate how well the site layout helps you find what you are looking for. | ||||||
| 10 | Navigation - Clicks | Please rate the number of clicks to get where you want on this site. | ||||||
| Functionality (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 11 | Functionality - Usefulness | Please rate the usefulness of the features provided on this site. | ||||||
| 12 | Functionality - Convenient | Please rate the convenient placement of the features on this site. |
|
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| 13 | Functionality - Variety | Please rate the variety of features on this site. | ||||||
| Site Performance (1=Poor, 10=Excellent, Don't Know) | ||||||||
| 14 | Site Performance - Loading | Please rate how quickly pages load on this site. | ||||||
| 15 | Site Performance - Consistency | Please rate the consistency of speed from page to page on this site. | ||||||
| 16 | Site Performance - Errors | Please rate the ability to load pages without getting error messages on this site. | ||||||
| #REF! | ||||||||||||||||
| Export.gov | underlined & italicized: RE-ORDER | |||||||||||||||
| MID: dNZxFtMxtkxUBARRs5Al5g== | pink: ADDITION | |||||||||||||||
| Date: | 10/2/2012 | blue + -->: REWORDING | ||||||||||||||
| Export.gov CUSTOM QUESTION LIST | ||||||||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | |||||||
| LNH0919 | How frequently do you visit the Export.gov website? | First time | Radio button, one-up vertical | Single | Y | Visit Frequency | ||||||||||
| Daily | ||||||||||||||||
| Once a week | ||||||||||||||||
| Once a month | ||||||||||||||||
| Every 6 months or less | ||||||||||||||||
| LNH0920 | What is your role in visiting Export.gov today? | Small Business Exporter | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Role | |||||||||
| Other Exporter (non-small business) | ||||||||||||||||
| Contractor | ||||||||||||||||
| Student / Educator | ||||||||||||||||
| Government Official | ||||||||||||||||
| News Media or Researcher | ||||||||||||||||
| Other, please specify: | A | |||||||||||||||
| LNH0921 | A | Please specify your other primary role in visiting Export.gov today: | Text area, no char limit | N | Skip Logic Group* | Other_Role | ||||||||||
| LNH0922 | What is your primary reason for visiting the site today? | Export Assistance (i.e market intelligence, trade counseling, business matchmaking, etc.) | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Primary Reason | |||||||||
| Trade Data & Analysis | ||||||||||||||||
| Webinars | ||||||||||||||||
| Industry Pages (i.e. market research, trade events, trade leads, etc.) | ||||||||||||||||
| Manage your Account | ||||||||||||||||
| General Information about Export.gov | ||||||||||||||||
| Other, please specify: | B | |||||||||||||||
| LNH0923 | B | Other primary reason for visiting Export.gov today: | Text area, no char limit | N | Skip Logic Group* | OE_Primary Reason | ||||||||||
| LNH0924 | Did you find the information you were looking for? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Find Info | |||||||||
| Partially | ||||||||||||||||
| No | C | |||||||||||||||
| Not looking for anything specific / Just browsing | ||||||||||||||||
| LNH0925 | C | Please specify why you were unable to find the information you were seeking on Export.gov: | Text area, no char limit | N | Skip Logic Group* | OE_Why Can't find | ||||||||||
| LNH0926 | What type(s) of information were you looking for ? (Please select all that apply.) | About Us and Our Services | Checkbox, one-up vertical | Multi | Y | Skip Logic Group* | Type of Info | |||||||||
| Export basics | ||||||||||||||||
| Safe Harbor | ||||||||||||||||
| Free Trade Agreements | ||||||||||||||||
| International Finance | ||||||||||||||||
| International Logistics | ||||||||||||||||
| Regulations and Licensing | ||||||||||||||||
| Trade Problems and Foreign Trade Barriers | ||||||||||||||||
| Other, please specify: | D | |||||||||||||||
| LNH0927 | D | Please specify what other type(s) of information seeking: | Text area, no char limit | N | Skip Logic Group* | OE_Type of Info | ||||||||||
| LNH0928 | What sections of the site did you visit today? (Please select all that apply.) | Opportunities | Checkbox, one-up vertical | Multi | Y | Sections Visited | ||||||||||
| Solutions | ||||||||||||||||
| Locations | ||||||||||||||||
| FAQ | ||||||||||||||||
| Blog | ||||||||||||||||
| Contact | ||||||||||||||||
| Begin Exporting | ||||||||||||||||
| Expand Your Exports | ||||||||||||||||
| National Export Initiative (NEI) | ||||||||||||||||
| Don't know | ||||||||||||||||
| LNH0929 | How did you look for information on the site today? (Please select all that apply.) | Search feature | Z | Checkbox, one-up vertical | Multi | Y | Skip Logic Group* | How look for information | ||||||||
| Advanced search feature / tool | Z | |||||||||||||||
| Tabs | Y | |||||||||||||||
| Links in the center of the page | Y | |||||||||||||||
| Site map | Y | |||||||||||||||
| Other, please specify: | E | |||||||||||||||
| LNH0930 | E | Please specify what other way you looked for information: | Text area, no char limit | N | Skip Logic Group* | OE_How look for | ||||||||||
| LNH0931 | Z | How can we make the search feature more useful to you? | Text Area – no character limit | N | Skip Logic Group* | OE_Search improve | ||||||||||
| LNH0932 | Y | What specific ways can we improve your experience navigating on this site? | Text Area – no character limit | N | Skip Logic Group* | OE_Navigation improve | ||||||||||
| LNH0933 | Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | |||||||||
| Video I saw on YouTube |
|
|||||||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||||||||
| Advertising on social networks (Facebook, Twitter) | Randomize | |||||||||||||||
| Message directly from Export.gov on a social network | ||||||||||||||||
| Online Pinboard (Pinterest) | ||||||||||||||||
| Mobile phone text messages or alerts | ||||||||||||||||
| Instant Message from a friend or colleague | ||||||||||||||||
| Familiarity with site/company/brand | ||||||||||||||||
| Promotional email(s) from Export.gov | ||||||||||||||||
| Search engine results | ||||||||||||||||
| Word of mouth recommendation from someone I know | ||||||||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||||||||
| Internet advertising | ||||||||||||||||
| Don't know | Anchor Answer Choice | |||||||||||||||
| Other | Anchor Answer Choice | |||||||||||||||
| LNH0934 | Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 2 | |||||||||
| Video I saw on YouTube | ||||||||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||||||||
| Advertising on social networks (Facebook, Twitter) | Randomize | |||||||||||||||
| Message directly from Export.gov on a social network | ||||||||||||||||
| Online Pinboard (Pinterest) | ||||||||||||||||
| Mobile phone text messages or alerts | ||||||||||||||||
| Instant Message from a friend or colleague | ||||||||||||||||
| Familiarity with site/company/brand | ||||||||||||||||
| Promotional email(s) from Export.gov | ||||||||||||||||
| Search engine results | ||||||||||||||||
| Word of mouth recommendation from someone I know | ||||||||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||||||||
| Internet advertising | ||||||||||||||||
| Don't know | Anchor Answer Choice | |||||||||||||||
| Other | Anchor Answer Choice | |||||||||||||||
| LNH0935 | Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 3 | |||||||||
| Video I saw on YouTube | ||||||||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||||||||
| Advertising on social networks (Facebook, Twitter) | Randomize | |||||||||||||||
| Message directly from Export.gov on a social network | ||||||||||||||||
| Online Pinboard (Pinterest) | ||||||||||||||||
| Mobile phone text messages or alerts | ||||||||||||||||
| Instant Message from a friend or colleague | ||||||||||||||||
| Familiarity with site/company/brand | ||||||||||||||||
| Promotional email(s) from Export.gov | ||||||||||||||||
| Search engine results | ||||||||||||||||
| Word of mouth recommendation from someone I know | ||||||||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||||||||
| Internet advertising | ||||||||||||||||
| Don't know | Anchor Answer Choice | |||||||||||||||
| Other | Anchor Answer Choice | |||||||||||||||
| LNH0936 | Which, if any of these Export.gov social media outlets have you visited? (Please select all that apply.) | YouTube | Checkbox, one-up vertical | Multiple | N | Social Media ExportGov | ||||||||||
| Twitter (@ExportGov) | ||||||||||||||||
| LinkedIn (ExportGov) | ||||||||||||||||
| None | ||||||||||||||||
| LNH0937 | Are you registered on Export.gov? | Yes | Radio button, one-up vertical | Single | N | Registered | ||||||||||
| No | ||||||||||||||||
| LNH0938 | Have you signed up for any of Export.gov's e-mail updates? | Yes | W | Radio button, one-up vertical | Single | N | Skip Logic Group* | Email Updates | ||||||||
| No | ||||||||||||||||
| LNH0939 | W | How could Export.gov make the email updates more useful to you? | Text area, no char limit | N | Skip Logic Group* | Email Improvement | ||||||||||
| LNH0940 | How likely are you to discourage others from interacting with Export.gov? | 1 = Very Unlikely | Radio button, scale, no don't know | Single | N | WordofMouthIndex | ||||||||||
| 2 | ||||||||||||||||
| 3 | ||||||||||||||||
| 4 | ||||||||||||||||
| 5 | ||||||||||||||||
| 6 | ||||||||||||||||
| 7 | ||||||||||||||||
| 8 | ||||||||||||||||
| 9 | ||||||||||||||||
| 10 = Very Likely | ||||||||||||||||
| LNH0941 | If you could make one improvement to Export.gov, what would it be? | Text area, no char limit | N | OE_Improvement | ||||||||||||
| #REF! | ||||||||||||||||
| Export.gov | underlined & italicized: RE-ORDER | |||||||||||||||
| MID: dNZxFtMxtkxUBARRs5Al5g== | pink: ADDITION | |||||||||||||||
| Date: | 10/2/2012 | blue + -->: REWORDING | ||||||||||||||
| Export.gov CUSTOM QUESTION LIST | ||||||||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | |||||||
| LNH0919 | How frequently do you visit the Export.gov website? | First time | Radio button, one-up vertical | Single | Y | Visit Frequency | ||||||||||
| Daily | ||||||||||||||||
| Once a week | ||||||||||||||||
| Once a month | ||||||||||||||||
| Every 6 months or less | ||||||||||||||||
| LNH0920 | What is your role in visiting Export.gov today? | Small Business Exporter | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Role | |||||||||
| Other Exporter (non-small business) | ||||||||||||||||
| Contractor | ||||||||||||||||
| Student / Educator | ||||||||||||||||
| Government Official | ||||||||||||||||
| News Media or Researcher | ||||||||||||||||
| Other, please specify: | A | |||||||||||||||
| LNH0921 | A | Please specify your other primary role in visiting Export.gov today: | Text area, no char limit | N | Skip Logic Group* | Other_Role | ||||||||||
| LNH0922 | What is your primary reason for visiting the site today? | Export Assistance (i.e market intelligence, trade counseling, buisness business matchmaking, etc.) | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Primary Reason | |||||||||
| Trade Data & Analysis | ||||||||||||||||
| Webinars | ||||||||||||||||
| Industry Pages (i.e. market research, trade events, trade leads, etc.) | ||||||||||||||||
| Manange Manage your Account | ||||||||||||||||
| General Information about Export.gov | ||||||||||||||||
| Other, please specify: | B | |||||||||||||||
| LNH0923 | B | Other primary reason for visiting Export.gov today: | Text area, no char limit | N | Skip Logic Group* | OE_Primary Reason | ||||||||||
| LNH0924 | Did you find the information you were looking for? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Find Info | |||||||||
| Partially | ||||||||||||||||
| No | C | |||||||||||||||
| Not looking for anything specific / Just browsing | ||||||||||||||||
| LNH0925 | C | Please specify why you were unable to find the information you were seeking on Export.gov: | Text area, no char limit | N | Skip Logic Group* | OE_Why Can't find | ||||||||||
| LNH0926 | What type(s) of information were you looking for ? (Please select all that apply.) | About Us and Our Services | Checkbox, one-up vertical | Multi | Y | Skip Logic Group* | Type of Info | |||||||||
| Export basics | ||||||||||||||||
| Safe Harbor | ||||||||||||||||
| Free Trade Agreements | ||||||||||||||||
| International Finance | ||||||||||||||||
| International Logistics | ||||||||||||||||
| Regulations and Licensing | ||||||||||||||||
| Trade Problems and Foreign Trade Barriers | ||||||||||||||||
| Other, please specify: | D | |||||||||||||||
| LNH0927 | D | Please specify what other type(s) of information seeking: | Text area, no char limit | N | Skip Logic Group* | OE_Type of Info | ||||||||||
| LNH0928 | What sections of the site did you visit today? (Please select all that apply.) | Opportunities | Checkbox, one-up vertical | Multi | Y | Sections Visited | ||||||||||
| Solutions | ||||||||||||||||
| Locations | ||||||||||||||||
| FAQ | ||||||||||||||||
| Blog | ||||||||||||||||
| Contact | ||||||||||||||||
| Begin Exporting | ||||||||||||||||
| Expand Your Exports | ||||||||||||||||
| National Export Initiative (NEI) | ||||||||||||||||
| Don't know | ||||||||||||||||
| LNH0929 | How did you look for information on the site today? (Please select all that apply.) | Search feature | Z | Checkbox, one-up vertical | Multi | Y | Skip Logic Group* | How look for information | ||||||||
| Advanced search feature / tool | Z | |||||||||||||||
| Tabs | Y | |||||||||||||||
| Links in the center of the page | Y | |||||||||||||||
| Site map | Y | |||||||||||||||
| Other, please specify: | E | |||||||||||||||
| LNH0930 | E | Please specify what other way you looked for information: | Text area, no char limit | N | Skip Logic Group* | OE_How look for | ||||||||||
| LNH0931 | Z | How can we make the search feature more useful to you? | Text Area – no character limit | N | Skip Logic Group* | OE_Search improve | ||||||||||
| LNH0932 | Y | What specific ways can we improve your experience navigating on this site? | Text Area – no character limit | N | Skip Logic Group* | OE_Navigation improve | ||||||||||
| LNH0933 | Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | |||||||||
| Video I saw on YouTube |
|
|||||||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||||||||
| Advertising on social networks (Facebook, Twitter) | Randomize | |||||||||||||||
| Message directly from Export.gov on a social network | ||||||||||||||||
| Online Pinboard (Pinterest) | ||||||||||||||||
| Mobile phone text messages or alerts | ||||||||||||||||
| Instant Message from a friend or colleague | ||||||||||||||||
| Familiarity with site/company/brand | ||||||||||||||||
| Promotional email(s) from Export.gov | ||||||||||||||||
| Search engine results | ||||||||||||||||
| Word of mouth recommendation from someone I know | ||||||||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||||||||
| Internet advertising | ||||||||||||||||
| Don't know | Anchor Answer Choice | |||||||||||||||
| Other | Anchor Answer Choice | |||||||||||||||
| LNH0934 | Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 2 | |||||||||
| Video I saw on YouTube | ||||||||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||||||||
| Advertising on social networks (Facebook, Twitter) | Randomize | |||||||||||||||
| Message directly from Export.gov on a social network | ||||||||||||||||
| Online Pinboard (Pinterest) | ||||||||||||||||
| Mobile phone text messages or alerts | ||||||||||||||||
| Instant Message from a friend or colleague | ||||||||||||||||
| Familiarity with site/company/brand | ||||||||||||||||
| Promotional email(s) from Export.gov | ||||||||||||||||
| Search engine results | ||||||||||||||||
| Word of mouth recommendation from someone I know | ||||||||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||||||||
| Internet advertising | ||||||||||||||||
| Don't know | Anchor Answer Choice | |||||||||||||||
| Other | Anchor Answer Choice | |||||||||||||||
| LNH0935 | Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 3 | |||||||||
| Video I saw on YouTube | ||||||||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||||||||
| Advertising on social networks (Facebook, Twitter) | Randomize | |||||||||||||||
| Message directly from Export.gov on a social network | ||||||||||||||||
| Online Pinboard (Pinterest) | ||||||||||||||||
| Mobile phone text messages or alerts | ||||||||||||||||
| Instant Message from a friend or colleague | ||||||||||||||||
| Familiarity with site/company/brand | ||||||||||||||||
| Promotional email(s) from Export.gov | ||||||||||||||||
| Search engine results | ||||||||||||||||
| Word of mouth recommendation from someone I know | ||||||||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||||||||
| Internet advertising | ||||||||||||||||
| Don't know | Anchor Answer Choice | |||||||||||||||
| Other | Anchor Answer Choice | |||||||||||||||
| LNH0936 | Which, if any of these Export.gov social media outlets have you visited? (Please select all that apply.) | YouTube | Checkbox, one-up vertical | Multiple | N | Social Media ExportGov | ||||||||||
| Twitter (@ExportGov) | ||||||||||||||||
| LinkedIn (ExportGov) | ||||||||||||||||
| None | ||||||||||||||||
| LNH0937 | Are you registered on Export.gov? | Yes | Radio button, one-up vertical | Single | N | Registered | ||||||||||
| No | ||||||||||||||||
| LNH0938 | Have you signed up for any of Export.gov's e-mail updates? | Yes | W | Radio button, one-up vertical | Single | N | Skip Logic Group* | Email Updates | ||||||||
| No | ||||||||||||||||
| LNH0939 | W | How could Export.gov make the email updates more useful to you? | Text area, no char limit | N | Skip Logic Group* | Email Improvement | ||||||||||
| LNH0940 | How likely are you to discourage others from interacting with Export.gov? | 1 = Very Unlikely | Radio button, scale, no don't know | Single | N | WordofMouthIndex | ||||||||||
| 2 | ||||||||||||||||
| 3 | ||||||||||||||||
| 4 | ||||||||||||||||
| 5 | ||||||||||||||||
| 6 | ||||||||||||||||
| 7 | ||||||||||||||||
| 8 | ||||||||||||||||
| 9 | ||||||||||||||||
| 10 = Very Likely | ||||||||||||||||
| LNH0941 | If you could make one improvement to Export.gov, what would it be? | Text area, no char limit | N | OE_Improvement | ||||||||||||
| #REF! | ||||||||||||||||
| Export.gov | underlined & italicized: RE-ORDER | |||||||||||||||
| MID: dNZxFtMxtkxUBARRs5Al5g== | pink: ADDITION | |||||||||||||||
| Date: | 10/2/2012 | blue + -->: REWORDING | ||||||||||||||
| Export.gov CUSTOM QUESTION LIST | ||||||||||||||||
| QID | Skip Logic Label | Question Text | Answer Choices (limited to 50 characters) |
Skip to | Type (select from list) | Single or Multi | Required Y/N |
Special Instructions | CQ Label | |||||||
| LNH0919 | How frequently do you visit the Export.gov website? | First time | Radio button, one-up vertical | Single | Y | Visit Frequency | ||||||||||
| Daily | ||||||||||||||||
| Once a week | ||||||||||||||||
| Once a month | ||||||||||||||||
| Every 6 months or less | ||||||||||||||||
| LNH0920 | What is your role in visiting Export.gov today? | Small Business Exporter | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Role | |||||||||
| Other Exporter (non-small business) | ||||||||||||||||
| Contractor | ||||||||||||||||
| Student / Educator | ||||||||||||||||
| Government Official | ||||||||||||||||
| News Media or Researcher | ||||||||||||||||
| Other, please specify: | A | |||||||||||||||
| LNH0921 | A | Please specify your other primary role in visiting Export.gov today: | Text area, no char limit | N | Skip Logic Group* | Other_Role | ||||||||||
| LNH0922 | What is your primary reason for visiting the site today? | Export Assistance (i.e market intelligence, trade counseling, buisness matchmaking, etc.) | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Primary Reason | |||||||||
| Trade Data & Analysis | ||||||||||||||||
| Webinars | ||||||||||||||||
| Industry Pages (i.e. market research, trade events, trade leads, etc.) | ||||||||||||||||
| Manange your Account | ||||||||||||||||
| General Information about Export.gov | ||||||||||||||||
| Other, please specify: | B | |||||||||||||||
| LNH0923 | B | Other primary reason for visiting Export.gov today: | Text area, no char limit | N | Skip Logic Group* | OE_Primary Reason | ||||||||||
| LNH0924 | Did you find the information you were looking for? | Yes | Radio button, one-up vertical | Single | Y | Skip Logic Group* | Find Info | |||||||||
| Partially | ||||||||||||||||
| No | C | |||||||||||||||
| Not looking for anything specific / Just browsing | ||||||||||||||||
| LNH0925 | C | Please specify why you were unable to find the information you were seeking on Export.gov: | Text area, no char limit | N | Skip Logic Group* | OE_Why Can't find | ||||||||||
| LNH0926 | What type(s) of information were you looking for ? (Please select all that apply.) | About Us and Our Services | Checkbox, one-up vertical | Multi | Y | Skip Logic Group* | Type of Info | |||||||||
| Export basics | ||||||||||||||||
| Safe Harbor | ||||||||||||||||
| Free Trade Agreements | ||||||||||||||||
| International Finance | ||||||||||||||||
| International Logistics | ||||||||||||||||
| Regulations and Licensing | ||||||||||||||||
| Trade Problems and Foreign Trade Barriers | ||||||||||||||||
| Other, please specify: | D | |||||||||||||||
| LNH0927 | D | Please specify what other type(s) of information seeking: | Text area, no char limit | N | Skip Logic Group* | OE_Type of Info | ||||||||||
| LNH0928 | What sections of the site did you visit today? (Please select all that apply.) | Opportunities | Checkbox, one-up vertical | Multi | Y | Sections Visited | ||||||||||
| Solutions | ||||||||||||||||
| Locations | ||||||||||||||||
| FAQ | ||||||||||||||||
| Blog | ||||||||||||||||
| Contact | ||||||||||||||||
| Begin Exporting | ||||||||||||||||
| Expand Your Exports | ||||||||||||||||
| National Export Initiative (NEI) | ||||||||||||||||
| Don't know | ||||||||||||||||
| LNH0929 | How did you look for information on the site today? (Please select all that apply.) | Search feature | Z | Checkbox, one-up vertical | Multi | Y | Skip Logic Group* | How look for information | ||||||||
| Advanced search feature / tool | Z | |||||||||||||||
| Tabs | Y | |||||||||||||||
| Links in the center of the page | Y | |||||||||||||||
| Site map | Y | |||||||||||||||
| Other, please specify: | E | |||||||||||||||
| LNH0930 | E | Please specify what other way you looked for information: | Text area, no char limit | N | Skip Logic Group* | OE_How look for | ||||||||||
| LNH0931 | Z | How can we make the search feature more useful to you? | Text Area – no character limit | N | Skip Logic Group* | OE_Search improve | ||||||||||
| LNH0932 | Y | What specific ways can we improve your experience navigating on this site? | Text Area – no character limit | N | Skip Logic Group* | OE_Navigation improve | ||||||||||
| LNH0933 | Which of the following sources drove you to visit the site today? Please rank the top 3 (Rank 1 is most important). Rank 1 (Required) |
Message or recommendation from a friend on a social network | Drop down, select one | Single | Y | Rank Group | SV - Rank 1 | |||||||||
| Video I saw on YouTube |
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| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||||||||
| Advertising on social networks (Facebook, Twitter) | Randomize | |||||||||||||||
| Message directly from Export.gov on a social network | ||||||||||||||||
| Online Pinboard (Pinterest) | ||||||||||||||||
| Mobile phone text messages or alerts | ||||||||||||||||
| Instant Message from a friend or colleague | ||||||||||||||||
| Familiarity with site/company/brand | ||||||||||||||||
| Promotional email(s) from Export.gov | ||||||||||||||||
| Search engine results | ||||||||||||||||
| Word of mouth recommendation from someone I know | ||||||||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||||||||
| Internet advertising | ||||||||||||||||
| Don't know | Anchor Answer Choice | |||||||||||||||
| Other | Anchor Answer Choice | |||||||||||||||
| LNH0934 | Rank 2 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 2 | |||||||||
| Video I saw on YouTube | ||||||||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||||||||
| Advertising on social networks (Facebook, Twitter) | Randomize | |||||||||||||||
| Message directly from Export.gov on a social network | ||||||||||||||||
| Online Pinboard (Pinterest) | ||||||||||||||||
| Mobile phone text messages or alerts | ||||||||||||||||
| Instant Message from a friend or colleague | ||||||||||||||||
| Familiarity with site/company/brand | ||||||||||||||||
| Promotional email(s) from Export.gov | ||||||||||||||||
| Search engine results | ||||||||||||||||
| Word of mouth recommendation from someone I know | ||||||||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||||||||
| Internet advertising | ||||||||||||||||
| Don't know | Anchor Answer Choice | |||||||||||||||
| Other | Anchor Answer Choice | |||||||||||||||
| LNH0935 | Rank 3 (Optional) | Message or recommendation from a friend on a social network | Drop down, select one | Single | N | Rank Group | SV - Rank 3 | |||||||||
| Video I saw on YouTube | ||||||||||||||||
| Internet blogs or discussion forums | Adjust Template/Style Sheet | |||||||||||||||
| Advertising on social networks (Facebook, Twitter) | Randomize | |||||||||||||||
| Message directly from Export.gov on a social network | ||||||||||||||||
| Online Pinboard (Pinterest) | ||||||||||||||||
| Mobile phone text messages or alerts | ||||||||||||||||
| Instant Message from a friend or colleague | ||||||||||||||||
| Familiarity with site/company/brand | ||||||||||||||||
| Promotional email(s) from Export.gov | ||||||||||||||||
| Search engine results | ||||||||||||||||
| Word of mouth recommendation from someone I know | ||||||||||||||||
| TV, radio, newspaper, or magazine advertising | ||||||||||||||||
| Internet advertising | ||||||||||||||||
| Don't know | Anchor Answer Choice | |||||||||||||||
| Other | Anchor Answer Choice | |||||||||||||||
| LNH0936 | Which, if any of these Export.gov social media outlets have you visited? (Please select all that apply.) | YouTube | Checkbox, one-up vertical | Multiple | N | Social Media ExportGov | ||||||||||
| Twitter (@ExportGov) | ||||||||||||||||
| LinkedIn (ExportGov) | ||||||||||||||||
| None | ||||||||||||||||
| LNH0937 | Are you registered on Export.gov? | Yes | Radio button, one-up vertical | Single | N | Registered | ||||||||||
| No | ||||||||||||||||
| LNH0938 | Have you signed up for any of Export.gov's e-mail updates? | Yes | W | Radio button, one-up vertical | Single | N | Skip Logic Group* | Email Updates | ||||||||
| No | ||||||||||||||||
| LNH0939 | W | How could Export.gov make the email updates more useful to you? | Text area, no char limit | N | Skip Logic Group* | Email Improvement | ||||||||||
| LNH0940 | How likely are you to discourage others from interacting with Export.gov? | 1 = Very Unlikely | Radio button, scale, no don't know | Single | N | WordofMouthIndex | ||||||||||
| 2 | ||||||||||||||||
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| 9 | ||||||||||||||||
| 10 = Very Likely | ||||||||||||||||
| LNH0941 | If you could make one improvement to Export.gov, what would it be? | Text area, no char limit | N | OE_Improvement | ||||||||||||
| File Type | application/vnd.openxmlformats-officedocument.spreadsheetml.sheet |
| File Modified | 0000-00-00 |
| File Created | 0000-00-00 |