Draft Online Panel Questionnaire

OMB Approval Number: 0910-XXXX

OMB Expiration Date: XX/XX/XXXX

See OMB Burden Statement on Page [Insert Page Number]

Gluten-Free Labeling of Food Products

Experimental Study

Draft Online Questionnaire for Online Panel

10-14-09

Introduction

Thank you for participating in this important study. Your responses are valuable to us. Please be assured that all your responses will be kept completely confidential. You can skip any of the questions and quit at any time. The whole questionnaire will take about five minutes to complete.

Thank you very much for your time.

[Instructions for non-Celiac/Gluten participants]

(“Celiac Disease is an affliction of the large intestines. When people with Celiac Disease eat foods containing gluten, their bodies have a reaction that can lead to serious illness. Gluten is a naturally occurring element of wheat, rye, barley and other grains. People with Celiac Disease, and others who cannot tolerate gluten, try to avoid foods that contain gluten. For packaged, processed foods, information on the food label is the only way people with Celiac Disease can tell if the product contains gluten.”)

1. About how many days per week do you include packaged, processed food products when you eat (or serve) food?

1,2,3,4,5,6,7

Don’t know

PUBLIC DISCLOSURE BURDEN STATEMENT

Public reporting burden for this collection of information is estimated to average ten ( 10) minutes per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. An agency may not conduct or sponsor, and a person is not required to respond to, a collection of information unless it displays a currently valid OMB control number. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to: “

Department of Health and Human Services
Food and Drug Administration
CFSAN/PRB Comments/HFS-24
5100 Paint Branch Parkway
College Park, MD 20740-3835.

[The following questions are only for the Celiac/Gluten participants. Do not include for “control” group]

2. About how long ago were you, or the person for whom you buy groceries or prepare food, diagnosed with Celiac Disease or gluten-intolerance?

____less than 6 months ago

____ between 6 months and 1 year ago

____ between 1 year and 3 years ago

_____ more than 3 years ago

____ Never diagnosed

3. About how much of your diet is gluten-free? Or, how much is the diet of the person for whom you buy groceries or prepare foods gluten-free?

______________________________________________________________

0% 25% 50% 75% 100%

4. About how much of the food you eat/serve is purchased from stores that specialize in gluten-free food products (not web stores)?

None ----------------------------------------------------All

0% 25% 50% 75% 100%

5. About how much of the food you eat/serve is purchased from web-sites that specialize in gluten-free food products?

None ----------------------------------------------------All

0% 25% 50% 75% 100%

6. Do you own a gluten-free cookbook (specific to gluten-free cooking)?

No

Yes

Don’t know

serve

7. How important is it to you to follow (or provide) a gluten-free diet?

Not at all -------------------------------------------------------------------Very much

1 2 3 4 5

8. How often do you, or the person for whom you purchase groceries or prepare food, knowingly eat foods that contain gluten?

Never -------------------------------------------------------------------Always

Rarely Sometimes Often

9. How difficult is it for you to follow (or provide) a gluten free diet?

Not at all -------------------------------------------------------------------Very difficult

1 2 3 4 5

10. How expensive is it for you to follow (or provide) a gluten-free diet?

Not at all expensive -------------------------------------------------------------Very expensive

1 2 3 4 5

11. Do you feel there are enough gluten-free food choices available for you to easily follow(or provide) a gluten-free diet?

Not at all -------------------------------------------------------------------Very much

1 2 3 4 5

12. What are your feelings about needing to eat(or provide) gluten-free foods?

Frustrated

Angry

Sad

Annoyed

Not at all -------------------------------------------------------------------Very much

1 2 3 4 5

13. How satisfied are you with the information about eating gluten-free that you receive from health care professionals?

Not at all -------------------------------------------------------------------Very much

1 2 3 4 5

14. How satisfied are you with the level of support you receive from friends and family members

about following a gluten-free diet?

Not at all -------------------------------------------------------------------Very much

1 2 3 4 5

15. How often do you look for a “gluten-free certification” on packaged foods?

Never -------------------------------------------------------------------Always

Rarely Sometimes Often

16. Compared to other people your age, would you say your overall health is…

Much better than average

Better than average

About the same as other people’s health

Worse than average

Much worse than average

17. About how many of your friends or family members follow a gluten-free diet?

________

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[The following questions are for all participants unless otherwise noted: Do not give questions 18, 23, 24, 26, and 27 to participants viewing the no-claim control label] [Question 18: Participants will see Gluten-Free related labels for the Alpine Krunch chocolate bar. Participants will be able to move ahead without choosing but will not be told that they do not need to choose.]

INSTRUCTIONS

Next we will show you some food labels for a common food product. The brand and the labels are not real but are made up for the purpose of this study. Please use the food label to help you answer the questions.

18. Imagine you are shopping or preparing food for someone who has Celiac Disease. Choose one item and put it into the basket if you want to purchase it.

INSTRUCTIONS

For the next set of questions, we will show you only one food label. Again, the brand and the label are not real but are made up for the purpose of this study. Please use the food label to help you answer the questions.

19. How likely is it that this product contains gluten?

Not at all likely------------------------------------------------------------------Highly likely

1 2 3 4 5

20. How easy was it for you to make your choice?

Not at all easy --------------------------------------------------------------------Very Easy

1 2 3 4 5

21. How noticeable is the information about gluten on this food label?

Not at all noticeable-----------------------------------------------------------Very Noticeable

1 2 3 4 5

22. How safe is this product for someone with Celiac Disease or a gluten-intolerance to eat?

Not at all safe------------------------------------------------------------------Very Safe

1 2 3 4 5

Please indicate your level of agreement with the following statement(s)

23. The purpose of the information about gluten on the food label is to inform consumers with Celiac Disease or gluten-intolerance.

24. The purpose of the information about gluten on the food label is to protect consumers with Celiac Disease or gluten-intolerance.

25. The purpose of the information about gluten on the food label is to warn consumers with Celiac Disease or gluten-intolerance.

Strongly Disagree --------------------------------------------------------------- Strongly Agree

1 2 3 4 5

26. How likely would you be to eat/serve this product (to someone with Celiac Disease)?

Not at all likely------------------------------------------------------------------Highly likely

1 2 3 4 5

27. Please rate the statement about gluten on this label using the following scale

Unbelievable ----------------------------------------------------------------Believable

1 2 3 4 5

Untrustworthy---------------------------------------------------------------- Trustworthy

Not convincing---------------------------------------------------------------- Convincing

Not credible---------------------------------------------------------------- ---Credible

Unreasonable ----------------------------------------------------------------Reasonable

Dishonest---------------------------------------------------------------- ----Honest

Unquestionable --------------------------------------------------------------Questionable

Inconclusive---------------------------------------------------------------- Conclusive

Not authentic ----------------------------------------------------------------Authentic

Unlikely ----------------------------------------------------------------------Likely

Not helpful ----------------------------------------------------------------Helpful

28. How would you rate this product in terms of quality?

Poor ------------------------------------------------------------------Excellent

1 2 3 4 5

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Thank you very much for your responses so far. The next section is for us to know a little bit about you. Please keep in mind that your responses are kept confidential. The information requested below will be used for statistical purposes only.

29. Do you belong to any of the following celiac disease special interest groups or are you a member of a celiac disease group that is associated with any of the groups listed below? Please check as many as apply.

• American Celiac Disease Alliance (ACDA)

• American Celiac Society (ACS)

• Celiac Disease Foundation (CDF)

• Celiac Sprue Association (CSA)

• Gluten Intolerance Group of North America

• National Foundation for Celiac Awareness(NFCA)

• R.O.C.K. (Raising Our Celiac Kids)

30. Please provide any comments you wish in the space below.

THANK YOU VERY MUCH

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